A Little Crab on a Big Mission

Meet Zuzu, a hermit crab with a plastic bottle for a shell, who undertakes a perilous journey to recycle the bottle left behind by a clean-up crew on his beach.

In partnership with Ogilvy, we translated SC Johnson’s advocacy campaign onto a social first platform to capture attention, educate, and gather signatures to advocate for legislation that increases producer responsibility on plastic waste.

This was only a small contribution of a much larger story. Since launching, ZuZu has graced pop up activations across New York City and the world, appearing at the United Nations Ocean Conference and even the Oscar’s red carpet!

Follow Zuzu's journey at joinzuzu.com to protect our oceans from plastic pollution. Discover the story, sign the petition and join the movement for a sustainable future.