A Kaleidoscope of Culture

When we set out to design this new, larger-than-life flagship, we envisioned an experience that celebrated the cultural vibrancy, art, and expressive identity of Berlin.

As an American brand launching a store in Berlin, M&M’S needed to prove that they understood the ethos of the community. We designed experiences that bring the local culture to life through the colorful lens of the brand. In marrying the character of the city with the color of M&M’S, we created a Kaleidoscope of Culture.